Which NBA Players Wear Adidas Basketball Shoes on Court?
As I was watching the Golden State Warriors game last night, my eyes kept drifting to Stephen Curry's feet - not just to admire his incredible footwork, but to check out those sleek Under Armour sneakers he's been rocking. It got me thinking about the ongoing battle between shoe brands in the NBA, particularly which players are still loyal to the three stripes. You know, when I first started covering the NBA back in 2015, Adidas had just ended their official league partnership, and many wondered if we'd see their basketball shoes disappear from courts entirely. Fast forward to today, and I'm pleasantly surprised by how many players still choose Adidas kicks despite Nike's dominance.
I remember covering James Harden during his MVP season when his signature line was really gaining traction. The way he'd stop on a dime in those Harden Vol. 1 shoes, leaving defenders stumbling - it was marketing gold. What's fascinating is how Adidas has managed to maintain relevance through strategic partnerships with specific players rather than trying to compete with Nike across the entire league. Damian Lillard comes to mind immediately - his Dame series has been consistently popular, and I've noticed more young players wearing them this season. Then there's Derrick Rose, who's been with Adidas since his Chicago days. Even after all his injuries, that loyalty speaks volumes about how Adidas supports their athletes. I was at Madison Square Garden last month and spotted at least three Knicks players wearing different colorways of the D Rose shoes during warm-ups.
The real question that emerged during my research was - which NBA players wear Adidas basketball shoes on court during actual games, not just practice sessions? This became particularly interesting when I started tracking international players. Just last week, I was analyzing game footage from the EuroBasket tournament and noticed several players wearing Adidas Predator editions. This connects surprisingly well to the upcoming World Cup qualifiers where Australia, New Zealand, and Guam will be playing against the Philippines in Group A beginning in November 2025. Many of these international players who'll be competing in those qualifiers actually wear Adidas shoes in their professional careers, creating this interesting crossover between NBA gear and international basketball.
Here's what I've observed from studying game footage and talking to equipment managers across the league: currently, about 18-22% of NBA players regularly wear Adidas shoes during games, which translates to roughly 85-100 players out of the 450+ roster spots. The distribution isn't even though - certain teams seem to have more Adidas wearers than others. The Trail Blazers, for instance, have several players besides Lillard who sport the three stripes, while teams like the Lakers are predominantly Nike. What's really caught my attention recently is how Adidas has been targeting specific player types - they've got the flashy guards covered with Harden and Lillard, but they're also making inroads with big men. I spotted Joel Embiid testing some prototype Adidas shoes during pre-game warmups last season, though he typically plays in his own signature line with another brand.
The solution for Adidas, from my perspective as someone who's followed shoe trends for years, isn't about outspending Nike but being smarter about their partnerships. They need to identify rising stars earlier and build relationships before they become household names. I've heard through league sources that they're already doing this with some of the recent draft picks - offering more creative control over signature shoes and better marketing support. Another strategy I've noticed working well is their focus on comfort and technology. The Lightstrike foam they've been using recently? I tried a pair myself, and honestly, the cushioning is revolutionary compared to what was available just five years ago.
Looking ahead, I'm particularly excited to see how Adidas leverages the upcoming international competitions. With the World Cup qualifiers starting in November 2025 featuring teams from the Asia-Pacific region, there's a huge opportunity for brand visibility. Think about it - when Australian players like Josh Giddey (who currently has a shoe deal with Nike but has been spotted testing Adidas) take the court against the Philippines, millions of fans across multiple continents will be watching. That kind of exposure is priceless. From my conversations with marketing executives, Adidas is definitely aware of these opportunities and is planning special edition shoes for international competitions.
What really surprises me is how personal preference still plays such a huge role in shoe selection, despite the massive financial incentives. I've spoken to players who turned down bigger offers from other brands simply because they genuinely prefer how Adidas shoes feel on court. One player told me last season that he estimates Adidas gives him "about 15% better traction on hard cuts" compared to other brands he's tried. Whether that's scientifically accurate or not, that perception matters. Another factor I've noticed is that European players often gravitate toward Adidas, likely because of the brand's stronger presence overseas. When Victor Wembanyama entered the league, many assumed he'd sign with Nike, but I wouldn't be surprised if Adidas makes a strong push for him given his European background.
At the end of the day, the shoe game in the NBA is about more than just performance - it's about culture, style, and personal expression. While Nike might dominate in terms of pure numbers, Adidas has carved out a respectable niche that shows no signs of disappearing. The fact that we're still having conversations about which NBA players wear Adidas basketball shoes on court proves the brand's staying power. As we approach these international competitions like the World Cup qualifiers, I'll be keeping a close eye on footwear choices - because sometimes, what happens on the global stage influences what we see in NBA arenas months later. Personally, I'm rooting for more diversity in shoe choices - competition breeds innovation, and honestly, those Adidas designs have been getting increasingly slick these past two seasons.